Each year, Guru hosted CKO (Company Kick Off). I designed and led the visual identity for a special subbrand: Camp CKO. Inspired by classic summer camp aesthetics, the branding leaned into camp nostalgia with outdoorsy motifs, vintage patch-style graphics, and warm, woodsy colors. The result was a fun, unique look that brought the team together and set the tone for a spirited, adventure-filled kickoff.