I developed, designed, and managed the brand identity for Knowledge Fest, a virtual conference hosted by Guru in 2022. The goal was to break the mold of typical tech events and build something bold, nostalgic, fun, and unforgettable. Inspired by 1970s music festivals, the groovy vibes of Knowledge Fest came to life through vintage-style apparel, custom playlists, hand-drawn speaker portraits, and personality-packed language.