I owned the Guru brand from top to bottom: including building out and maintaining brand guidelines, designing everything from digital marketing assets to physical materials like apparel, swag, and print collateral. The brand extended well beyond the marketing team, showing up consistently in sales assets, internal and external docs and decks, and the marketing website.

To help bring the brand to life even further, I designed Guru’s company core values and provided art direction during a professional photoshoot, working with hired models to capture imagery that felt authentic, diverse, and unmistakably Guru.

Every detail of Guru’s brand was crafted with intention to create a brand that was cohesive, unique, human, and built for scalability.