To boost brand awareness, Guru launched an out-of-home campaign in New York, San Francisco, and Boston. Showing up on billboards, in subways, bus shelters, and even Grand Central Station, the concept tackled information overload and how Guru helps teams cut through the noise.

With bold messaging and bright, ultra-simple visuals, we aimed to grab attention and be memorable. I assisted with visual ideation and provided creative direction for our agency partner who handled media buying and production. I designed the campaign’s landing page, where curious commuters were sent to learn more.

And yes—that’s really Bradley Cooper standing in front of one of the digital ads. Did we plan it? No. But we were happy to claim a Philly legend as an honorary brand ambassador.