For Guru’s annual Sales Kickoff, Summer Jubilee, I created a vintage-inspired subbrand designed to spark connection and excitement during a fully remote event. The visual identity featured bright yet soft summery colors and nostalgic imagery reminiscent of retro postcards and vacation souvenirs. As part of the experience, I also designed a curated box of custom items sent to each team member.

The tagline—“Wish we were all there!”—played off the classic postcard phrase “Wish you were here,” nodding to the shared longing for in-person connection after lockdown. It captured the spirit of the event: warm, joyful, and united from afar.