How do you get customers to start using an under-utilized feature? You turn into a pizza shop for the day. Guru Pizza was an account-based marketing campaign designed to drive adoption of Guru’s AI Answers, served with a side of fries. I created the full visual brand for the experience, from a website that looked like a classic pizzeria menu (but instead of listing toppings, it walked customers through the benefits of AI Answers), to custom-branded plates and napkins. Fresh pizza was delivered to customers and invited them to “order up” smarter workflows, turning a product push into something fun and totally unforgettable.